AIR CANADA REVEALS MORE DETAILS ON LOW-COST CARRIER PLAN
(Reuters) - Air Canada will operate its planned low-cost airline as a wholly owned unit with its own management team, the company's chief financial officer said on Wednesday.
Speaking at a CIBC investor conference in Montreal, Michael Rousseau said Air Canada would reveal more details of the ramp-up, including the branding, of the new discount carrier in the next couple of weeks.
Air Canada, Canada's biggest airline, last month said it would start up a low-cost airline in 2013 to fly to holiday destinations in North America, the Caribbean and Europe, slowly ramping up over time to a 50-aircraft operation.
The loss-making carrier has touted a low-cost division as a way to cut its high costs and boost revenue and market share after years of stagnation.
20/09/2012 : Reuters Canada.
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