STAYING AHEAD: SINGAPORE AIRLINES TO REVAMP SEATS, CABINS
Photo : Reuters
Singapore Airlines (SIA) plans to introduce revamped seats and cabin interiors with an upgraded in-flight entertainment in a bid to stay ahead of Asian and Middle East rivals in the premium travel market.
SIA is regarded as a trendsetter in aviation and is famous for its cabin service, but rivals like Cathay Pacific in Asia and Etihad, Emirates and Gulf Air from the Middle East have been closing the gap while offering lower fares.
"In this business, if you are staying still, you are moving backwards."
It said Tuesday it has hired BMW Group subsidiary DesignworksUSA and James Park Associates, two renowned design companies, to develop "next generation of inflight cabin products" slated to be introduced next year.
The current first class cabin on Singapore Airlines' A380 superjumbos features private suites. The new seat designs can be retrofitted on to the A380s, the airline says.
The changes will include revamped seats, redesigned cabins and upgraded entertainment platforms as new passenger planes from Boeing and Airbus begin arriving.
Emphasis will be on first and business class which generate the bulk of its revenue but the airline said it will not overlook its economy class which will offer improved seat and headrest comfort.
15/08/2012 : The Sydney Morning Herald.
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